Posts tagged “revkin”
Cross-posted from Biodiversivist.
Andrew Revkin posted an interesting article a few weeks back:
Lately, I’ve come to frame the challenge as a question: Can we foster an online (and real-life) culture in which veracity is cool? You’ll see more on this here in the coming months.
As social primates, we are instinctively motivated to seek higher status in our given troop hierarchies. The word cool is sometimes used as a synonym for impressive. Impressive denotes a measure of status. Coolness is any marketer’s primary weapon. I like Andy’s idea of making veracity cool, but I’m skeptical it could ever take hold. How would car marketers ever convince us to buy their cars? Although, certainly, he’s on the right track in that, if you want to change behavior, like getting people to drive electric cars (or Hummers), convincing them it’s cool to drive one will work wonders. CONTINUE»