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By Robert Rapier on Jan 13, 2008 with no responses

The Prius Tops the Explorer

Looks like people are beginning to respond to high gas prices:

Toyota Prius sales pass Ford Explorer

Americans bought more Toyota Prius hybrid gas-electric hatchbacks last year than Ford Explorer sport-utility vehicles, the top-selling SUV for more than a decade.

The change of fortune, buried in U.S. vehicle-sales data for 2007 and unthinkable a few years ago, will find an echo at this year’s Detroit auto show, which starts Sunday.

While Americans’ love for powerful gas guzzlers remains strong, a slowing economy and high gasoline prices are forcing buyers to lower their sights.

While Prius sales soared 69% last year, demand for the Explorer was less than a third of its 2000 peak.

As I have said before, we have fuel-efficient vehicles available now. Consumers just have to be convinced to buy them. High gas prices are starting to convince them. I think this is a more effective approach than forcing car makers to produce more fuel efficient vehicles via CAFE standards. I am not against higher CAFE standards, I just think addressing the demand side is more effective.

My current plan is to buy a Prius when I go back to the U.S. It doesn’t seem that any other option is even close. Is there anything else that can compete with the Prius on a fuel efficiency basis in the U.S. market?