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By Robert Rapier on Aug 3, 2007 with no responses

TreeHugger Sells for $10 Million


This one caught me by surprise:

Discovery Acquires For $10million

Discovery Communications has announced the acquisition of for what is believed to be $10 million. started as an environmentally focused blog in 2004 and grew to include forums, green guides and other related features. The site sits in the Top 20 blogs worldwide according to Technorati and is said to have 1.4 million unique visitors a month. Alexa ranks the site at 5,395. will become part of Discovery’s Planet Green initiative.

That’s amazing. When I first heard about this, I thought it was a joke. Apparently not.